Please join us for a talk on thought-leadership writing with fellow alumna Rhea Wessel SIPA’99.
Rhea will talk about what thought-leadership writing is and how to position yourself as a thought leader by telling better stories.
How do you find cool ideas for stories and how do you use them to position yourself as a new and fresh thinker in your area of expertise? Do you have great ideas but don’t know how to express them effectively as a story? Rhea will explain to us the fundamentals of a story in a business setting and what makes a good story good. She will show us the journalistic approach with tips and tricks from the journalist’s toolkit for finding stories better and faster and telling them in a compelling and clear way. With a little practice and a journalistic touch you can turn your ideas into thought-leadership materials to get more attention for your ideas and boost your career.
Rhea is an American freelance journalist, author and speechwriter with more than 20 years of daily deadline experience, writing for publications such as The New York Times and the BBC and working as a telecoms reporter for Dow Jones. Since 2001, she has been working as a freelancer writing stories and developing concepts for major international companies, alongside her work as journalist and author. After two not-so-successful book projects, Rhea published her first book in 2015, an illustrated ballad about the healing power of story.
Drinks and a light snack will be provided. Cost to attend: €10 per person (cash only). Address will be provided to RSVPs before the event.
Please RSVP by Friday, 13 May 2016